In Bookshop Simulator, gameplay involves ordering merchandise, stocking shelves, and operating the cash register to generate revenue. Earned funds are used to decorate the premises, expand the physical store, and subsequently hire staff. Employees can be assigned cashier or merchandiser duties, freeing up time to manage other aspects of the business. The player's primary goal is to grow a small shop into a large retail chain. Additionally, the establishment can be home to a cat to keep customers company.