Endling Research Edition takes about 15 minutes to complete and is a fantastic piece of interactive storytelling. The AI dialogue is cleverly written, the way the house adapts to your decisions is a fantastic concept, and the ending is simply mind-blowing. Highly recommended. In Endling, you wake up in the bedroom of a pleasant-looking house furnished with IKEA-style furniture. When you wake up, you’re greeted by IKEA’s AI voice that talks to you as you walk through each room and asks you to make a series of simple decisions like your favorite color, your favorite type of chair or your favorite music genre. Then, when you wake up the next day, the process starts again, but the house changes slightly according to your choices. While it may seem like a dream home, something strange is clearly going on here.