University King takes the player through college life, beginning with enrolling in a Psychology 101 course. During class, they'll meet several important people: popular students and an old acquaintance. Alongside their studies, the protagonist takes on the responsibility of managing family matters involving their mother and sister after their father's mysterious disappearance. These personal relationships form the foundation of the gameplay. Exploring the world beyond the university in University King unlocks new characters that require interaction. You might meet a single mother facing financial difficulties and a bratty child, or encounter a secretary who dreams of becoming a nurse.